Hence, it is not as preferable for free distribution as are business cards and flyers. Getting a folded brochure done is relatively expensive and time-consuming. In order to produce a professional quality output, designing a brochure requires more technical proficiency in terms of proofing and alignment and layout of the folds. Local advertisements or newsprint materials.īrochures are multi-page, unbound print materials that are made from a single sheet of paper which is then folded to create bi-folds or tri-folds as per requirement. As a sheet of information during any promotional campaign. As magazine or newspaper inserts and handouts.Fact sheets handed out at trade shows or conferences.Advertising new company, brand or an outlet.If you are in a hurry then flyers are far more affordable promotional items that can easily printed and dispatched overnight to reach your local target group or customers. The usual size of a flyer is 8.5 inches by 11 inches. Whatever you prefer to call them- Flyers, leaflets or handbills- are interchangeable terms that refer to a single printed sheet of paper containing some information. Let’s see in actual how different these print products are. Each one is unique and has a specific purpose. Though to any layman they might seem the same, but in printing and marketing terminology each term is different. We often get confused about the difference between flyers, leaflets and handbills, booklets and pamphlets, and brochures.
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